UNUO
- Client
- UNUO
- Year
- 2025
- Scope
- UX/UI, Design system, E-commerce, Shoptet
UNUO's colorful spirit deserved a better online stage — a seamless and inspiring e-shop built around its vibrant identity.
Context
UNUO is a beloved Czech brand known for its colorful children's clothing and eco-conscious values. With a growing customer base and a strong community around it, the brand needed an online space that would carry its personality and keep up with that growth.
Playful outside, practical inside
Challenge
The existing e-shop could no longer keep pace — neither with the UX demands of a wider catalogue nor with the brand's need to tell its own story. What it needed was a playful yet practical experience: room for future product lines, stronger engagement, and the colorful identity finally alive on screen.
Bright brand, clear path
Solution
The new brand identity became a fully responsive e-commerce experience built on Shoptet. Vibrant color, friendly UI and clear navigation are balanced so that browsing, choosing and buying stay effortless. The result improved product discoverability and made the shop feel like the brand it belongs to — for returning customers and first-time visitors alike.
