RAVIL ITIKEJEV

GRAIN

Client
GRAIN
Year
2026
Scope
Brand identity, E-⁠commerce, Shopify, Art direction

GRAIN strings natural stone and freshwater pearl by hand in Prague. The pieces are quiet by design, and so is everything around them: the identity, the packaging and a Shopify store built without an agency or a development team.

GRAIN homepage in a browser window over a linen pouch printed with the GRAIN logo and a strand of pearls on travertine

Context

GRAIN is a young jewellery brand: onyx, tiger's eye, fossil stone and river pearl, assembled by hand in small runs. The work covered the whole brand, from the wordmark and the eight-⁠bead symbol to colour, type, packaging and photography direction, and the online store that sells it, in English and Czech, in crowns and euros, with shipping across the EU.

Cream GRAIN hang tag tied to a necklace of onyx, tiger's eye and fossil stone on linen
languages and currencies: English and Czech, CZK and EUR
2 × 2
EU countries in the shipping zone
26
products at launch: necklaces, bracelets, sets and a gift card
17
GRAIN symbol of eight beads on one ring with orange construction lines on black
GRAIN symbol on black, cream, orange and white tiles
GRAIN wordmark with its clear space marked by one bead at each corner

Quiet, not empty

Grain by grain: the GRAIN symbol assembling one bead at a time across eight steps

Challenge

A small catalogue, a premium positioning and no budget for an agency or a developer. A stock Shopify theme reads as a template the moment it loads. The store had to feel as considered as the pieces it sells, work as well on a phone as on a desktop, and stay editable by the founder without touching code.

The First necklace of onyx, tiger's eye and fossil stone, worn
Woman in a cream coat carrying a GRAIN shopping bag on a cobbled Prague street
Close-up of the First necklace beads on linen
GRAIN typography: Alata for headlines in capitals, Inter for text and interface
GRAIN palette: black, cream, white and a narrow orange accent

Shopify, designed and built with Claude

First necklace product page on desktop and phone

Solution

The identity starts from the product: eight beads on one ring form the symbol, and the same idea, grain by grain, runs through the packaging and the brand film. The store is a free Shopify theme rebuilt section by section with Claude Code. Design decisions, review and sign-⁠off stayed with the designer; code, local previews and checks ran through Claude Code, and nothing went live without an explicit go-⁠ahead.

GRAIN cart drawer on a phone over a black box with the debossed bead symbol
Five GRAIN phone screens: home, product, search, cart and menu
Close-up of the Intensity necklace in black onyx
The Light necklace of freshwater pearls, worn with a white shirt
The first collection: eight GRAIN necklaces laid out on linen with their names
GRAIN gift card and an 'A gift for you' card with the bead symbol beside a First bracelet
The full GRAIN homepage scrolled on desktop and on a phone
Black GRAIN box with the debossed bead symbol, a stone necklace on tissue and an orange ribbon
GRAIN all-products page over an orange gift box with the bead symbol sticker and a GRAIN card